null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth










All inquiries : Thisis@null-folks.com

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Safarispot

2026 Pop up in Shibuya Parco

26SS
Produced Safarispot’s very first Tokyo pop up, building a launch that went beyond retail into culture. Alongside end-to-end PR and operations, we curated a DJ set with 11PM, a long-time Safarispot collaborator—creating standout chemistry that made the activation feel authentic, not imported.

The result was a high-impact debut that generated momentum, proved local resonance, and set the foundation for Safarispot’s full-scale Japan localization and next-stage growth with us.

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