null Inc.
a.
b.
c.
d.
e. About
Contact
Services
Clients
References
  
a.

























b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth









All inquiries : Thisis@null-folks.com

Instagram
Threads
X
Linkedin



Housemce

2026 Tokyo  pop up

26SS
Localized the collection’s narrative—two “selves” drifting between dream and reality—into a cohesive Japan-facing experience. Created by digital creator BOMI, the brand entered the market with a concept and messaging adapted to Japanese sensibilities.

We coordinated collaboration with a local retailer, led PR outreach and publishing, and aligned all touchpoints—storytelling, communication, and execution—so the pop-up delivered one consistent, well-composed brand world.

Press
NUMERO
HYPEBAE
SOEN
GIRL HOUYHNHNM
BRANDAZINE
QUI
LULA