null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth









All inquiries : Thisis@null-folks.com

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EGO - MOJO

2025
 Joint pop up

Puffy Book Club
Housemce
Colocynth
Jewelry Kwak
As Japan-market partner for the four-brand pop-up, null led PR and attendance building, connecting the activation with editors, stylists, and Japanese consumers to ensure local relevance and media pickup. In today’s AI-first discovery environment, we also prioritize Japanese-language online coverage to strengthen SEO and localization, extending impact beyond event-day momentum.

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DROP TOKYO
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