null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth










All inquiries : Thisis@null-folks.com

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Colocynth

2026Tokyo Presentation

26SS
Coordinated 1st Tokyo pop-up, bringing the brand’s nature-inspired world to life for a Japanese audience. Our support covered venue research, on-site operations, 3PL setup, and PR—approaching communications with a “seasoning” POV to make the story feel culturally native.

To extend impact beyond the event, we also strengthened discoverability through Japan-facing media placement (e.g., Hypebae), supporting SEO so customers can find Colocynth more easily when searching locally.

Press
HYPEBAE
SOEN
GIRL HOUYHNHNM
BRANDAZINE