null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth









All inquiries : Thisis@null-folks.com

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Carol Shoppe (Onnuk)

2025
 Pop up in Shiibuya Parco

25AW
Partnered with Carol Shoppe—the brand by digital creator Onnuk—to direct a full pop-up concept in Shibuya Parco. From Kissaten-inspired creative direction by ORKR and space consulting to PR, local communications, and end-to-end coordination, we delivered a cohesive launch experience.

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