null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth









All inquiries : Thisis@null-folks.com

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2025 Pop up in Shiibuya Parco

25AW
led the full Japan-market execution—space composition, PR, and local communication—to translate the collection narrative into an immersive retail moment. This season, we also produced a key visual shoot in collaboration with photographer Masumi Ishida and model Nico Aoto, creating campaign assets that strongly resonated with the collection’s mood and drove local attention.

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TOKYO FRONT LINE