null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth










All inquiries : Thisis@null-folks.com

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Bocbok

2026 Melody pop up

26SS
Produced a Tokyo launch that paired collection storytelling with a live performance in Shimokitazawa.  
We handled venue research and booking (selecting BONUS TRACK GALLERY 2 to match the intimate “listening” concept), PR outreach, and Japan-side communication—shaping the event into an immersive audience experience, not just a pop-up moment.  

Press
QUI
FASHION SNAP
LULA