null Inc.
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b. null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth









All inquiries : Thisis@null-folks.com

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Bocbok

2025
 Pop up in Daikanyama

25SS
Accelerate Bocbok’s direct entry into Japan, null designed and executed a pop up aligned with the 25SS ‘Oshibana’ collection mood. We also handled wholesaler negotiations, gifting/seeding, attendance strategy, and PR—providing end-to-end on-site support to maximize visibility in Tokyo.

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