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null: a leading cross-cultural consulting firm, supports million of clients through global strategy for business
Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle +α sectors
Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure
With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth
Coordinated Bocbok’s first pop-up at Boutique Delta—capturing the brand’s debut content for the Japanese market. null handled venue scouting, wholesaler negotiations, and end-to-end PR to drive local visibility.