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b. null: We were mixed, divided, and made phenomenal things with folks— together.

Founded by Alex Oh, a seasoned consultant with years of experience localizing consumer goods brands for the Japanese market, the company offers strategic support across fashion, beauty, and lifestyle sectors.

Our mission is to help brands establish a stable and impactful presence in Japan by providing end-to-end consulting services — from content creation and localized marketing strategies to distribution and media exposure.

With a team of experienced professionals, we craft innovative, tailored solutions that align with each client’s business objectives, whether that’s expanding market reach, enhancing brand recognition, or driving sales growth.











All inquiries : Thisis@null-folks.com

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c. Market Entry Strategy
Client Communication
Brand Awareness Growth
Pop-up & Event Planning
Negotiation & Representation
Production
End-to-End Support

d. Shibuya Parco
Daikanyama Tsutaya
Bocbok
Safarispot
Puffybookclub
Onnuk (Carol Shoppe)
Minori Nakada (Ouida)
Sometaro